I’ve been hearing from organic food producers, especially dairy farmers, who say that after years of soaring growth and markets for all they can produce, the reality of dealing with rough economic times is painfully hitting home.
They say that sales they could always count on, are falling off.
But many shopper are more carefully weighing the presumed quality of organics with the cost.
“I want the best for my children but I know I can get this for half the price at the chain groceries. Four or five dollars make a difference these days,” said a woman I chatted with yesterday at Whole Foods who was holding a head of organic lettuce in one hand and tomatoes in the other.
I’m going to hit some farmer’s markets this weekend to talk to some producers but as one farmer told me recently, he’d spent so much money bringing his farm up to organic standards that even a drop of five or 10 percent in his sales can close him down.
If you want to read more on this, Katie Zezma wrote a really well-researched piece in today’s New York Times. Here’s a link to it.